Tags & Custom fields
Unlock better targeting when you organize your contacts in Mailchimp
With all your contact insights organized in Mailchimp, it’s easy to send messages that matter.
Marketing Personalization Tools
Give your customers what they really want
Mailchimp’s personalization tools help you send the content that matters most to your audience.
Make your marketing unique to every customer
Right people
Segment your audience based on their interests and shopping preferences.
Right message
Add merge tags to your emails to send your contacts dynamic content.
Right moment
Get your message in front of people at the exact moment they need it.
Right suggestion
Recommend products from your store people didn’t even know they wanted.
Everything you need to personalize your marketing
Make your emails feel like a conversation between you and your customers
Drop a merge tag into your email, and we’ll pull in content specific to each of your contacts to make your marketing feel more personal. Use dynamic content with drag-and-drop content blocks to customize your message for multiple audiences—all within the same email—to drive higher ROI.
Get to know your customers with predicted demographics
We predict your audience's demographics. You send them personalized marketing.
Create a personalized shopping experience for every customer
Connect your store to make sure your marketing speaks to who your customers are and what they care about. Let people in Atlanta know about an upcoming pop-up event you’re hosting in the city. Follow up with customers who bought a bassinet from your shop with recommendations for cribs they might like in a few months.
Take the guesswork out of finding the best time to send emails
With send time optimization, we’ll look at patterns in your data and send your emails when people are most likely to engage.
Send your email based on your customers’ time zones
Schedule your emails to go out at the same time across time zones, so people will get them when they're most likely to be online. There’s no need to send multiple versions of an email to make sure your readers get it at a time that’s right for them.
“We use merge tags to personalize communications with our customers, and create a one-to-one relationship with them. What’s great about merge tags is we can use them in A/B testing to help us choose the right message to deliver a personalized experience.”
Travis Jourdan, Co-Founder of Vinylmnky
Learn more about how Vinylmnky personalizes their marketingStart personalizing your content
Know your audience, tailor your marketing message.
More ways to show you know your customers
Contact Profiles
Discover the people behind your data
Contact profiles offer unified, cross-channel views of your contacts — simple, powerful, and accessible from any device.
Product Recommendations
Drive more sales with personalized product recommendations
Let us predict what your customers are most likely to buy next by adding personalized product recommendations to your emails.