E‑Commerce & Retail Marketing
Marketing that drives e‑commerce success
Whether you’re getting online for the first time or scaling, Mailchimp has tools and insights to help you sell more stuff.
Start selling online in minutes
Mailchimp makes it easy to sell stuff online, even if you don’t have an e-commerce store. Our website and commerce tools give you everything you need to launch your business, including a custom domain. And you can get started for free.
Already have an online store?
Connect it to Mailchimp to unlock powerful e-commerce tools that will help you increase conversions and generate more revenue.
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Connect your store
Sync your purchase data, send highly-targeted campaigns, and increase sales.
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Automate your work
Target people based on purchase activity and website engagement—automatically.
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Know your people
Learn about your customers, organize their data, and personalize your marketing.
Learn moreConnect with 250+ integrations
Drive sales with automations
Our Customer Journey builder enables you to design automated purchase paths for shoppers based on how they interact with your business.
Bring people back to your site
After a customer buys something, get feedback or recommend other items.
Learn moreProduct retargeting emails
Remind customers to come back for other items they saw on your site.
Learn moreExpand your reach and grow your business
Mailchimp lets you seamlessly launch campaigns across multiple channels and reach your customers in the right place at the right time.
Pop-up forms
Collect customer data and grow your email audience with opt-in pop-up forms.
Learn more“With Mailchimp, we can see what messaging worked for email, what worked for ads, and very easily apply those learnings because everything is in one place.”
SIMPLY GUM
Do more with your customer data
Our Marketing CRM tools help you get to know your customers, find out what’s working, and turn those insights into action.
Segmentation
Increase conversion rates by sending customers relevant, targeted campaigns.
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Audience dashboard
Understand your customers, their behaviors, and their preferences at a glance.
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Built-in analytics
Review your website and marketing performance data in one convenient place.
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Trying to decide if Mailchimp is right for you?
See how our e-commerce tools stack up against the competition.
Need help deciding?
Learn more about the ways Mailchimp can benefit your business.