Tags & Custom fields
Unlock better targeting when you organize your contacts in Mailchimp
With all your contact insights organized in Mailchimp, it’s easy to send messages that matter.
Contact Profiles
Discover the people behind your data
Contact profiles give you an in‑depth view of each person in your audience—simple, powerful, and accessible from any device.
Learn more about your contacts so you can have conversations that matter.
See how each contact interacts with your campaigns
Rather than simply looking at a campaign’s performance in a report, you can check out individual contact profiles to meet the people behind the clicks. There you’ll learn things like whether or not they’ve read something on mobile, when they joined your list, and more.
Add notes and tags to keep track of what you know
Not only can you have more relevant conversations with a contact’s profile at your fingertips, you can also leave notes or add a tag based on what you talk about. That way, you have the information you need to follow up with the right message later, or you can even set up automations based on tags you apply.
Check out your contacts’ purchase history
When you connect your store, Mailchimp’s e-commerce features track purchases tied to your campaigns. In each contact’s profile, you'll see their purchase information and which of your campaigns led them to buy something, so you can figure out what works for your people.
Manage your contacts with Mailchimp’s mobile app
Track your contacts’ recent activity to see how they’re engaging with your campaigns. You can also quickly create tags, add personal notes, or reach out to contacts directly via email, text, or call.
More ways to connect
Personalization
Give Your Customers What They Really Want
Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment.
Best customers automation
Give your biggest fans the recognition they deserve
Reward your loyal fans with special sales, offers, and promotions.