Audience Dashboard
Smarter marketing starts with knowing your people
Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place.
Digital Marketing Analytics Reports
See what’s working for your business
Mailchimp makes your data digestible, so it’s easy to monitor trends, track performance, and create better campaigns as you go.
All your marketing data in one place
Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget.
Better understand your audience
Our growth, engagement, and revenue reports will help you learn more about the behavior of your audience. You can easily find out who has interacted with your marketing, and whether they’ve clicked, bought, or downloaded, so you can create more content that resonates with them.
Find out what makes people click
Use our easy-to-read Click Map to track where people click when they open your emails, so you can tailor your content to get better results.
See how your emails stack up against the competition
Compare your open, click, and unsubscribe rates to your industry peers. Benchmarks appear in your email reports so you can see what's working and what could improve.
Monitor ROI with our detailed revenue reports
Track sales from a click in your campaign all the way to purchase. Find out which customers made a purchase after opening your campaign, see what they bought, and how much money your campaign has earned.
Keep tabs on your marketing wherever you go
The Mailchimp mobile app puts real-time campaign data at your fingertips, so you can check in on your marketing at any time. We’ll surface your most important metrics in a single view, and even give you alerts on how your campaigns are performing and when it’s time to make the next move.
How to get the most out of your Mailchimp reports
We’ll teach you how to understand—and take action on—the data in your reports.
Read the articleStart making more informed marketing decisions
Mailchimp gives you the tools you need to analyze your performance, learn more about your audience, and improve your marketing.
See what else you can do
A/B Testing
See what works best
Test different versions of your email campaigns and take the guesswork out of your marketing.
Smart Recommendations
Intelligence-backed tools with serious sales muscle
Keep up your marketing momentum with personalized recommendations that help you reach your goals faster.