
You can test subject lines, content, from names, and send times, as well as how many people will receive your test emails.
Mailchimp takes the guesswork out of creating campaigns people click on. A/B and multivariate testing let you try things out and pick a winner.
Learn more about your people by sending tests to certain audience segments. Try out different subject lines, images, layouts, and send times to see what’s working best.
As you learn more, you can adjust your campaigns to reach your goals faster. Our research shows that e-commerce businesses who use revenue as their test metric typically earn 20% more from their emails.
Pick what determines success for your campaign—whether it’s clicks, opens, or revenue—and we’ll help you see which email is the clear winner.
“It’s not always obvious what’s going to resonate best with our customers, but with Mailchimp, we’ve been able to identify a strategy that doubled our engagement and revenue.”
Wombi Rose, co-founder of Lovepop
See his approach to A/B testingYou can test subject lines, content, from names, and send times, as well as how many people will receive your test emails.
Create your test campaigns by editing the variables and then choose the metric that defines success, whether it’s clicks, opens, or revenue.
We’ll gather results of your test and once there’s a clear winner, Mailchimp can automatically send out the winning campaign.
With our A/B testing feature, you can test up to 3 variations for your campaign and build a strategy that works for you.
Upgrade to our Premium plan to craft perfect emails with multivariate testing. You can test up to 8 campaign variations in one go and send better emails every time.
Have 20 minutes? You have time to perfect your next campaign.
Our segmentation tools make it easy to send people messages that matter to them, without overwhelming them with ones that don’t.
Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment.
Monitor growth, engagement, and revenue reports to learn more about your audience, identify trends, and improve future campaigns.