Product Recommendations
Drive more sales with personalized product recommendations
Let us predict what your customers are most likely to buy next by adding personalized product recommendations to your emails.
Customer Journey Builder
Design a path to take customers from prospect to purchase
Branching Points
Branching Points
Curate a path for every option
Create experiences for your customers based on who they are and how they interact with your business.
Starting Points
Starting Points
Make sure the right people enter your journey map
Whether you choose 1 or 3, starting points let you control who enters your journey map. Put your customers on journeys that are relevant to them, so you can stay top of mind.
Visual Customer Journey
With automated emails, Mailchimp customers see significant increases on average compared to bulk email.
93% increase in open rates
174% increase in click rates
Building a workflow doesn't have to be complicated
Get the conversation started—and keep it going
Starting points kick everything off in your automated journey and put customers on their own path. No matter what conversation you want to have with a customer, we’ll help get it started.
Deliver flexible experiences
Rules like branching points and delays help deliver relevant messages to your customers based on their interactions and behaviors.
See what's working
When someone enters your automation workflow, you'll be able to see and measure how they're engaging as they move along their journey.
Reach the right people every time
With more than 20 starting points to choose from, you can connect with customers based on how they interact—or don’t—with your business. Whether you want to welcome new followers, ask for feedback, or reunite shoppers with an abandoned cart, you can make sure every customer’s journey starts in the right place.
Connect all the data from your other marketing tools
Mailchimp seamlessly integrates with your apps and web services so you can do more with your marketing.
The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless.
Louise, Performance Marketing Manager at ShapeWays
238% open rate increase
238% open rate increase
525% click-through rate increase
525% click-through rate increase
Results not typical. See averages above.
Easily plan, manage, and refine unique customer experiences
Customers voted Mailchimp first place in best usability among All-in-One Marketing platforms on TrustRadius.
One map, endless possible journeys
Nurture and encourage your customers as they move from prospect to purchase.
See what else you can do
Surveys
Fuel your marketing with feedback
Whether you’re a restauranteur adapting to a takeout‑only menu or a pilates instructor moving classes online, surveys help you see what is (and isn’t) working so you can market smarter.
A/B Testing
See what works best
Test different versions of your email campaigns and take the guesswork out of your marketing.