Mailchimp makes it easy to create posts for Instagram, Facebook, and Twitter right from the email builder.
We’re big fans of email, but it’s only one piece of a marketing campaign. And its reach doesn’t have to end when you hit send.
Your social channels can give your emails life outside the inbox and help more people discover your brand.
That’s why we’ve made it easy to get more out of your content by sharing it on Instagram, Facebook, and Twitter right when you hit send—all you need to do is connect your accounts and choose which platforms to share your posts on.
Instagram has 1 billion monthly users from around the world, and about 80% of them follow at least 1 business (that’s more than the number of Instagrammers who follow celebrities). This gives you the chance to promote discounts and sales you typically include in emails to an even bigger audience, like people who aren’t already subscribed to your email list.
In Mailchimp, you create your posts right in the email builder, so you can reuse design assets from your other marketing and keep your messaging consistent.
Sharing your emails on Instagram helps you:
The key to a great Instagram post is a high-quality image. Mailchimp makes it easy to choose images from your emails and other campaigns to get your brand more visibility.
When considering images for Instagram, keep these tips in mind:
Mailchimp doesn’t require you to include copy in the posts you create for your emails, but you shouldn’t leave your caption blank. Instead, you can use a popular hashtag that will help people find you, or even a few emojis to add some personality to your posts.
To craft the best caption, keep these things in mind:
With 2.23 billion monthly users, Facebook is the top social network in the world. But people aren’t just using Facebook to talk to friends and family; they’re discovering new brands and buying their products.
Sharing your email on Facebook lets you:
Unlike the product-focused images that perform well on Instagram, lifestyle shots that show people using your product usually get more engagement on Facebook.
Here are some tips for choosing the best images to share with your email on Facebook:
Your audience is constantly scrolling through posts in their newsfeed, so you need to write copy that makes yours stand out. Whether you’re promoting a sale or asking people to join your email list, it’s important to make sure that your copy is clear, concise, and on brand.
Here’s what to keep in mind when you’re writing your caption:
Twitter has about 330 million active users from around the world, and it’s very likely that your customers are using it. That’s why it’s a super valuable channel for sharing your emails.
With Twitter, you can:
To stand out on Twitter, you have to be a little bit bold with your marketing. The best way to do this is with your images.
When choosing the photos you want to share, keep these things in mind:
While Twitter has introduced a 280-character limit for tweets, you don’t have to use them all. In fact, shorter tweets usually get more engagement, so you should aim to keep your copy as simple as possible.
Here’s what you need to know to write a great caption:
With Mailchimp, sharing your email as social media content takes no time at all, and these best practices give you what you need to engage your audience on Instagram, Facebook, and Twitter.
Connect your channels to get started.
