Add and Track Videos with Wistia

Our video merge tags insert content from various video services into an email. If you host your video on Wistia, you can collect detailed information about who views it.

In this article, you'll learn how to add a Wistia video to your email campaign.

Add a Wistia video to your email

To add a Wistia video to a Mailchimp campaign, follow these steps.

1. Log into your Wistia account.
2. Upload or find the video you want to work with and choose Embed & Share.
3. Click Email Campaign Link.
4. Adjust the settings for the video's thumbnail image. The default Links to URL will direct people to your Wistia Media Page. If you've embedded your video in a landing page, you may want to replace the default Links to URL with the landing page URL instead.
5. Copy the video merge tag from Wistia and paste it into the body of your Mailchimp email.
6. Finish creating your newsletter as you normally would. Be sure to test the merge tag before you send the email to your subscribers.

When your subscribers receive your campaign and view your video, Wistia will track the views. You can see the stats for the entire video and for each viewer in Wistia. Locate the video, and choose Stats.

You can get more tips and tricks on the Wistia Mailchimp integration page.

Have questions or need help? Get assistance from Wistia at wistia.com/support.