Connect your store to Mailchimp to bring in purchase data, then choose a list connected to your store.
First Purchase Automation
Show some thanks to new shoppers
Thank new customers for buying your stuff, keep the conversation going, and turn them into lifelong fans.
Connect with your new customers and turn them into loyal shoppers.
Delight from day one
Automatically send a thank you email, ask for feedback, offer a survey, or provide customers with helpful information.
Keep customers coming back
Send new customers promo codes for a nice discount or product recommendations to inspire their next purchase.
Quick to create, easy to use
With flexible email templates and customizable timing, it’s easy to make a great first impression with your customers.
Automatically sell more stuff
First purchase automations can get you 6 times more orders than a bulk email campaign, which is 6 times as great.
How to greet new customers
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01 Connect your store
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02 Set the schedule
Send 3 emails by default, scheduled for 1 hour, 10 days, and 20 days after purchase. Or, add and remove emails to fit your needs.
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03 Design your email
Use our drag‑and‑drop email builder to update colors and fonts, and add things like promo codes or product recommendations.
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04 Start thanking new customers
Turn it on and you’re good to go. Emails will automatically go out to new customers when they make their first purchase.
“It allows us to add a personal touch by sending out a thank you email one day after a new customer places an order.”
Mischa Cashman, co-Founder of De Wine Spot
See their approachCreate your automation
Build brand loyalty and save some time in a few easy steps.
See what else you can automate
Order Notifications
Get more out of your receipts
Update customers on their purchases with personalized order notifications that match the look and feel of your other marketing.
Product Recommendations
Drive more sales with personalized product recommendations
Let us predict what your customers are most likely to buy next by adding personalized product recommendations to your emails.
Abandoned Cart
Get shoppers back to their carts
Remind your would-be customers about stuff they’ve left behind with an abandoned cart email.