Choose from different date‑based starting points—like birthdays, specific dates, or when someone subscribes to your list.
Date‑Based Email Automations
Be there for all the big moments
Reach out to your people on the days that are important to them and create a more personal connection.
Send personalized emails that are perfectly timed, but don’t take up all your time.
Celebrate the milestones
From birthdays to sign-up anniversaries to membership renewals—there are plenty of reasons to say hello.
Sell more stuff
Take the opportunity to recommend products your customers will love or send them promo codes to get them shopping.
Personalize your messages
Use our flexible email templates to quickly craft the perfect email for any customer on any special occasion.
How to mark the moment
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01 Pick your starting point
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02 Choose a date
You can set up a recurring or one‑time message for any day of the year—and decide exactly when it goes out.
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03 Design your email
Use our templates and the drag‑and‑drop editor to design an email that’s perfect for the occasion.
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04 Start celebrating big days
Turn it on and you’re good to go. Emails will automatically go out to your contacts based on the dates you’re celebrating.
“Date-based automations have impacted our business positively by saving us time and are a nice return on investment.”
Anne Rutt-Enriquez, co-founder of Triple Z Threadz and Limbo Jewelry
See their approachCelebrate a special date
Creating a date-based automation is easy. So is doing less work.
See what else you can automate
Welcome automation
Make a great first impression
Make your new subscribers feel at home the moment they sign up.
First purchase
Show some thanks to new shoppers
Thank your new customers after they make their first purchase.
Best customers automation
Give your biggest fans the recognition they deserve
Reward your loyal fans with special sales, offers, and promotions.