Track with Mailchimp on Landing Pages and Websites

After you publish your landing page or website, you may want to monitor the number of unique visits and new signups. Our Track with Mailchimp feature gathers this information and adds it to your landing page or website report.

In this article, you’ll learn how to use Track with Mailchimp to gather data about landing page or website activity.

Before you start

• Before you can use tracking on your landing page or website, you must agree to our additional terms.
• Depending on what laws are applicable to your business, you may be required to notify your page visitors about tracking and allow them to opt out. Learn how to add a cookie banner to your website or a landing page in Mailchimp.
• You can change the tracking settings for your website or landing page at any time.
• For updated tracking settings to take effect, be sure to turn Track with Mailchimp off and back on.
• You’ll need to choose your tracking settings for each new landing page you create, but only once for your website.
• After you choose to remove any tracking tool from a website or landing page, it may take up to 30 minutes for your changes to take effect.

How it works

Track with Mailchimp records page views on your landing pages or Mailchimp website. On websites, Track with Mailchimp also records link clicks. All tracked behavior will appear in your contacts’ profile pages and can be used to create audience segments.

After you enable tracking on a website, it will occur by default unless your cookie banner includes an accept button. If you create an accept button, then Mailchimp will not track visitor activity until a visitor clicks it. Track with Mailchimp does not track certain links, including abuse reports or the Mailchimp badge.

Website and landing page engagement data can be used for segmenting up to 30 days after the event occurred for Free and Essentials accounts, up to 3 months for Standard, and 18 months for Premium.

Turn on Track with Mailchimp for landing pages

Our Track with Mailchimp feature counts the number of unique visitors to your landing page and adds this data to your campaign report. If your page includes a signup form content block, you’ll also see how many page visitors subscribed to your audience, which we refer to as conversions.

To turn on Track with Mailchimp in your landing page campaign, follow these steps.

1. Click the Campaigns icon.
   
2. Click All campaigns.
   
3. Click the name of the landing page you want to work with. If your landing page is already published, click the drop-down menu and choose Edit and skip to step 5.
   
4. In the editor, design your content and click Save & Close.
   
5. Scroll to the Settings & Tracking section and click Edit.
   
6. Click Accept to agree to our additional terms. You’ll only need to accept the terms once.
   
7. Click the box next to Track with Mailchimp.
   
8. Click Save.

All set! As soon as you publish, we'll start gathering data as people visit and interact with your landing page. You can view Track with Mailchimp data in landing page reports.

Turn on Track with Mailchimp for websites

Track with Mailchimp counts the number of unique visitors to your website and adds this data to your campaign report. It also tracks when a visitor views a page or clicks a link. If a webpage includes a signup form content block, you’ll also see how many page visitors subscribed to your audience.

To turn on Track with Mailchimp on your website, follow these steps.

1. Click the Website icon.
   
2. Click Website.
   

3. Click Update Site Tracking.
   

4. In the pop-up modal, use the toggle to turn on Track with Mailchimp.
   

5. Click the I Agree checkbox to agree to our additional terms. You’ll only need to accept the terms once.
   

6. Click Save.

Create a website engagement segment

Build an audience segment based on website or landing page activity and use it to create targeted emails, ads, and postcards. Website engagement data can be used for segmenting up to 30 days after the event occurred for Free and Essentials accounts, up to 3 months for Standard, and 18 months for Premium accounts.

To create an audience segment based on website engagement, follow these steps.

1. Click the Audience icon.
   
2. Click Audience dashboard.
   
3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
4. Click View Contacts.
   
5. Click New Segment.
   
6. In the first drop-down, scroll to a Website Engagement Behavior and choose Page Views or Link Clicks.
7. In the second drop-down, choose whether to segment by Any Page/URL or a specific page/URL.
   
8. In the third drop-down menu, choose one of these segmenting options:
   • Occurred
   • Has not occurred
   • Occurred before (specific date)
   • Occurred after (specific date)
   • Occurred within (1 day, 7 days, 1 month)
   • Has not occurred within
     
9. Click Preview Segment.
10. Click Edit to make any changes. When you're ready, click Save as segment.
11. In the Save Segment pop-up, type a descriptive name for the segment, and then click Save.

Success! After you've saved your segment, you can send a campaign from the contact table or choose the segment in the campaign builder.

Other tracking options

Here are some other ways you can track visits to landing pages and websites.

• Facebook pixel
  With the Facebook pixel, you can gather data to build Facebook ads more likely to retarget and convert people who view your landing page or website. To learn how to set it up, check out our article about how to use the Facebook Pixel on your landing page or website.

• Google Analytics
  Use Google Analytics on your landing page or website to better understand your visitors with more detailed analytics. You’ll need a Google Analytics account to get started. To learn more, check out our article about how to use Google Analytics on your landing page or website.