Save and Manage Segments

When you create a segment in your Mailchimp audience, you can save that segment to use with your campaigns.

In this article, you'll learn how to save and manage segments.

Things to know

Here are some things to know before you start the process.

• Make sure you're familiar with how segments work in Mailchimp. To learn more, check out Getting Started with Segments.
• Standard segmentation combines up to five conditions and is included with all Mailchimp plans. Upgrade to the Mailchimp Premium plan to create advanced segments, which support multiple, nested conditions.
• Segments automatically update every time a campaign is sent.

Save a segment

Mailchimp offers several segmentation conditions.You can segment your contacts based on group data, campaign activity, purchase activity, and more.

To create and save a segment in your audience, follow these steps.

1. Click the Audience icon.
   
2. Click Segments.
   
3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
4. Click Create Segment.
   
5. Choose your segment conditions, and click Preview Segment to view the contacts in the segment. If the results aren't what you expected, click Edit to make changes.
6. When you're satisfied with your segment, click Save Segment.
7. In the Save Segment pop-up modal, type in a name for your segment, and click Save.
   

Great job! We'll continuously update your segment as contacts meet the conditions you set.

View and edit saved segments

To access a saved segment, follow these steps.

1. Click the Audience icon.
   
2. Click Segments.
   
3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.

That's it! On this page you can view and sort all saved segments, edit segmentation criteria, send to a specific segment or export as a CSV file.

Delete a saved segment

Saved segments can be deleted when you no longer need them. When you delete a saved segment, we won't delete those contacts from your audience.

To delete a saved segment, follow these steps.

1. Click the Audience icon.
   
2. Click Segments.
   
3. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
4. Check the box next to the segment you want to delete and click Delete.
   
5. In the Are you sure? pop-up modal, click Delete to confirm.

Your segment will be deleted. To use the segment again, you'll have to recreate it.

Next steps

Now that you know how to save and manage segments, check out our guides on common segmenting options.

Common Segmentation Options

Segment by Purchase Activity