Optimize your Instagram Business Account
Now that your account is officially set up and active, there’s still a little bit of foundation to lay before you start deciding on your strategies. Here’s how to make the most of each element of your profile:
A short bio
Instagram doesn’t give businesses a lot of space to explain themselves or market their company. You want visitors to get a sense of your brand personality, gain insight into your business, and have a reason to visit your website or store—all in 150 characters or fewer.
Here are a few tactics you can implement:
- Emoji: Because they only use a single character, they can say a lot. Plus, they’re fun and add humor to your writing. Just make sure they align with your brand’s voice.
- Hashtags: Add value to your bio without taking up too much character space. You can even create your own branded hashtag to use in your social media campaigns.
- Line breaks: Adding some spacing gives your limited bio some structure.
Website link
Instagram allows users to include a website link, which appears as part of the profile’s bio. This is an incredibly important feature to optimize, as it’s the only time you can share a clickable link.
At first, you might enter your business’s website. But as you develop your audience, you may decide to change it. After all, your followers are likely aware of your site.
Successful businesses change this website link often, and some opt to update it multiple times a week. You can use this space to send visitors to your latest blog post, campaign, or other noteworthy content like a product page, which gives new followers a point to begin exploring your brand and long-time followers new places to go.
Profile image
This is one of the easiest parts to optimize. An image of your business’ logo is perfect.
The only consideration here is pixels. You’ll want to resize your logo picture to fit a square window between 110-320 x 110-320 pixels. Before moving to the next step, double-check that Instagram hasn’t cropped any parts of your logo out of the frame.
Business Account features
Remember when we mentioned that business profiles have added features? Now is the time to start exploring them.
Company info:
These extra information boxes include options for an email address, phone number, business address, and other contact information. Fill all these boxes in as completely as possible.
Category:
You can assign your business profile a “category,” which helps users discover your company while searching the social media platform. You may want to look at other competing businesses and what their chosen category is as well.
Action buttons:
This is arguably the most important feature on your page. These buttons provide extra links that allow followers to call, book an appointment, make a reservation, and more. You can add a call-to-action button by going into “Contact Options” in your profile.
