Finding new customers can be expensive—5 to 25 times more expensive, in fact, than keeping the customers you already have. That might seem like an intimidating statistic on the surface, but we think it’s actually good news for many businesses. Instead of spending so much of your time and money trying to attract new customers, you can focus your attention on the people who’ve already shown interest in your business.
Mailchimp gives you access to all the tools you need to connect with your contacts, no matter where they are in their customer journey. In this article, we’ll highlight a few automated campaigns that will help you turn your new customers into regulars—and keep them coming back.
1. Welcome new subscribers
As the old saying goes, you never get a second chance to make a first impression. Luckily, Mailchimp’s marketing automation tools can help you ensure that your first interaction with new subscribers sets you up for future success.
When someone signs up for your list or makes a purchase from your store, send an email—or a series of emails—to welcome them to your list, introduce them to your business or products, or show them your appreciation for their interest or purchase. Use it as an opportunity to showcase your newest or best-selling items, link to a special document or download, or even add promo codes to incentivize people to buy.
Not only is it a great way to show new customers what you’re all about, it can improve your bottom line, too. In fact, our research shows that welcome automations earn 5 times more orders, on average, than regular bulk email.