Introducing Organic Social Posting in Mailchimp

For small businesses, having a presence on Facebook, Twitter, and Instagram matters. When we ask customers what they think is the easiest way to promote their brand, the No. 1 answer we get is social media.

We know social media can be a crowded, meme-filled maze where you have to keep posting to stay top of mind. We built our own organic social posting product to make consistently posting good content across Facebook, Instagram, and Twitter simple and easy.

In Mailchimp, you’ve got everything you need right at your fingertips:

• A content studio with built-in design tools that help you manage and repurpose images from your other marketing
• In-depth reporting that gives you a clear breakdown of how your posts are performing on Facebook and Instagram
• Features that help you plan ahead like the option to schedule your posts as little as 2 hours or as much as 3 months in advance

But there’s more to social media marketing than just creating eye-catching posts. It’s about getting better as you go, too, so you can make the content you share with your fans even better.

Create posts to reach people where they’re already engaging with other brands

Posting good social media content to your social media followers often feels like a balancing act. People on Instagram expect to see high-quality product photos, while your Twitter followers might be looking for you to start a conversation about a topic they care about.

When you use Mailchimp for organic social posting, you can craft 3 distinct posts within 1 social campaign. Choose where you want to share your content with a simple toggle switch, and we’ll give you the image and copy requirements you need to create beautiful, engaging posts.

What we really love about our social posting feature is that you don’t even need to switch devices to post to Instagram. We know a lot of our customers like to do their design work on desktop, and switching to a mobile device just to share something on Instagram takes too much time.

No more last-minute social posts: Schedule them ahead of time

When you have a to-do list that goes on for days, the last thing you want to think about is whether you remembered to post to your social networks. But you don’t always have to create and publish your content on the spot—when you upgrade to a Standard plan, you can schedule your posts to publish at a future date that works best for you and your followers.

Whether you’re looking to schedule your posts a few hours or a few months in advance, we make it easy to pick the date and time you want your content to go live. If you’ve got an upcoming event to promote or your social posts just typically get the most traffic on Wednesday afternoons, you can plan ahead so you’re not rushing to get something out there.

But things don’t always go to plan. Here at Mailchimp, we’re no strangers to having to reschedule a social post or make last-minute edits. That’s why we let you pause, edit, and reschedule your posts up until the scheduled publish date and time.

Turn your insights into even more successful posts

Knowing what types of posts will perform better on different social networks is key to getting more engagement and reaching more people. With our social performance reports, you can easily keep track of the total number of unique people and impressions your campaign has received as a whole, as well as on Facebook and Instagram.

Whether you post to Facebook, Instagram, or both, your performance report shows you how people are engaging with your product images on those channels and what messages speak to them. We’re working on bringing you reporting for your tweets, but you can still keep track of how they’re performing from Twitter.

You can also use insights from all the marketing activities you do in Mailchimp to help you figure out what content will perform best on social media (and other channels). Because organic social posting helps you build deeper relationships with your Mailchimp contacts across different channels, repurposing content from your top-performing emails is an easy way to spread your marketing message in more places.

Creating your social posts and emails in the same place helps keep your messaging consistent. Plus, the 2 channels work nicely together. Invite your contacts to follow your business on Facebook, Instagram, Twitter, and more by including social follow content blocks in your emails. You can even use your social posts to remind contacts about an email you recently sent or drive people to visit a landing page.