Use Google Analytics on Landing Pages and Websites

Google Analytics is a free analytics tool that gathers data about web traffic. You can use Google Analytics on a landing page or website to collect more detailed analytics and better understand your page visitors.

In this article, you’ll learn how to add Google Analytics tracking to your website or landing page.

Before you start

Here are a few things to know before you start.

• Before you can use tracking options on your landing page or website, you must agree to our additional terms.
• Depending on what laws are applicable to your business, you may be required to notify visitors to your website or landing pages about tracking and allow them to opt out. For more information about how visitors can opt-out of Track with Google Analytics, take a look at Google’s help articles about data privacy and security.
• You can change your tracking settings on your website or landing page before or after you publish your content.
• If you update tracking on your published website, you'll need to unpublish and re-publish it for your new settings to take effect.
• You’ll need to choose your tracking settings for each new landing page you create, but only once for your website in Mailchimp.
• Once you choose to remove any tracking tool from a website or landing page, it may take up to 30 minutes for it to be removed.

How it works

With Google Analytics on your landing page or website, you can collect information about page views and view the data in your Google Analytics account. To add this type of tracking, you’ll need your Google Analytics ID.

After you’ve turned on tracking, we’ll gather data about page views as people visit your published content and send it to your Google Analytics account.

Find your Google Analytics ID

You can find your Google Analytics ID on the Admin page of your Google Analytics account. For step-by-step instructions to find your tracking ID, visit the Google Analytics Help center. If you don’t have an account, you’ll need to set one up.

Add Google Analytics to a landing page

To add Google Analytics tracking to a landing page, follow these steps.

1. Click the Campaigns icon.
   
2. Click All campaigns.
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3. Click the name of the landing page you want to work with. If your landing page is already published, click the drop-down menu and choose Edit and skip to step 5.
   
4. In the editor, design your content and click Save and Close.
   
5. Scroll to the Settings & Tracking section and click Edit.
   
6. Click Accept to agree to our additional terms. You’ll only need to accept the terms once.
7. Check the box next to Track with Google Analytics and enter your ID into the Google Analytics ID field.
   
8. Click Save.

All set! As soon as you publish, we'll start gathering data as people visit and interact with your page on the web. You can view data about your landing page in your Google Analytics account.

Add Google Analytics to your website

To add Google Analytics to your website in Mailchimp, follow these steps.

1. Click the Website icon.
   
2. Click Website.
   
3. Click Update site tracking.
   
4. In the pop-up modal, use the toggle to turn on Track with Google Analytics and enter your ID into the Google Analytics ID field.
   
5. Check the box to agree to our additional terms. You’ll only need to accept the terms once.
   
6. Click Save.

Great! Once you publish your homepage, we'll start gathering data as people visit and interact with your website. You can view data about your landing page in your Google Analytics account.

Other tracking options

Here are some other ways you can add tracking to your landing pages and websites.

• Track with Mailchimp
  Use Track with Mailchimp to collect information about unique visitors and new signups in your landing page or website report. To learn more, take a look at our article about how to add Mailchimp tracking to a landing page or website.

• The Facebook pixel With the Facebook pixel, you can gather data to build Facebook ads more likely to retarget and convert people who view your landing page or website. To learn how to set it up, check out our article about how to use the Facebook pixel on your landing page or website.