Connect or Disconnect Mailchimp for Mixpanel

Mailchimp for Mixpanel helps you make smarter marketing decisions when you connect your app to Mixpanel’s behavioral data, enabling a communications-powered holistic look at your customer’s activities. Mixpanel is a product analytics solution that helps you understand how customers interact with your web and mobile applications so you can improve your products.

In this article, you’ll learn how to connect and disconnect Mailchimp for Mixpanel.

Before You Start

• This integration requires a Mixpanel account.
• It's helpful to already have a cohort set up on Mixpanel.

How it works

The Mixpanel integration syncs contacts from Mixpanel into your Mailchimp audience and maps cohort information to Mailchimp tags. When you define a cohort in Mixpanel, you can use it to group and filter data and ultimately target groups of users with your Mailchimp campaigns.

Connect Mailchimp for Mixpanel

To connect your Mailchimp and Mixpanel accounts, follow these steps.

1. Navigate to the Mailchimp integrations directory.
2. Choose Mailchimp for Mixpanel.
3. Click Authorize.
4. Enter your Mailchimp ID and password, and then click Login.
5. Review the connection tips and click Allow to connect Mixpanel to Mailchimp.
   
6. On the Initial Settings page, select the Mailchimp audience you want to sync your Mixpanel contacts with.
   
7. Review the merge settings for the fields associated with the audience you selected and click Submit.
   
8. Choose Copy to copy the Authorization token.
   
9. In a new tab or window, navigate to Mixpanel.
10. From the Data Management menu, choose Integrations.
    
11. Scroll to the Mailchimp integration and click it to expand.
12. Click Connect.
    
13. In the pop-up modal, paste the authorization token you copied earlier and click Continue.
    
14. Choose Cohort and review your list of cohorts.
    
15. For the cohort you want to sync with your Mailchimp audience, right-click the (...) icon and select Export to and Mailchimp from the cascading menu.
    
16. Choose whether to you want a one-time or a dynamic sync and click Begin sync.
    
17. Return to the Next Steps page in the Mailchimp Mixpanel integration and click Go to dashboard.
    

That's it! Your dashboard shows the sync status of your exported cohort.

Next steps

After you connect your Mixpanel account to Mailchimp, check out how to work with tags with the following guide:

• Send to Tags

Disconnect Mixpanel

When you disconnect Mixpanel from your Mailchimp audience, all Mixpanel data will also be removed from your account.

To disconnect Mixpanel, follow these steps.

1. On the left menu of the Mixpanel integration, click Integration Settings.
   
2. Click Disconnect.