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Pay As You Go

A flexible email plan for the seasonal sender

Buy email credits so you can send whenever you need to—without a monthly subscription.

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Built for businesses that need advanced email tools without the monthly commitment

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Seasonal businesses

If you send infrequently or your audience size fluctuates throughout the year.

Laser-targeted senders

If you have a large audience and send targeted bulk campaigns.

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Email-only marketers

If your budget is project-based and you send infrequently.

What you get

An email builder that makes it easy to create campaigns that stand out. Plus, advanced features like A/B testing and automations let you fine-tune your email strategy and cut down on busywork.

All our email features

How it works

  • 01

    Sign up for an account

  • 02

    Find your account settings

    A Mailchimp app menu dropdown that highlights the "Account" button

    Go to your Account settings.

  • 03

    Edit your billing settings

    A Mailchimp app showing the Billing dropdown menu with the "Monthly plans or credits" dropdown link highlighted

    In your Account settings, select Billing, then select Monthly plans or credits.

  • 04

    Choose how many credits you want

    A Mailchimp app showing the Pay As You Go section with the question "How many credits would you like to purchase?" shown inside of it. The first option listed is 5,000 credits for $150.00 and it is highlighted and selected.

    Select Pay As You Go and choose a credit package. Each email you send costs one credit, so an email sent to 100 contacts costs 100 credits.

  • 05

    Start sending

    A Mailchimp user email that has been sent to users that says "Welcome to the club"

    You’re all set! Time to pick your email template, add your content, choose who gets it, and hit send.

A Mailchimp sign up screen
A Mailchimp app menu dropdown that highlights the "Account" button
A Mailchimp app showing the Billing dropdown menu with the "Monthly plans or credits" dropdown link highlighted
A Mailchimp app showing the Pay As You Go section with the question "How many credits would you like to purchase?" shown inside of it. The first option listed is 5,000 credits for $150.00 and it is highlighted and selected.
A Mailchimp user email that has been sent to users that says "Welcome to the club"

Frequently asked questions

  • What are credits and how do they work?

    Credits are units of payment that are used for the Pay As You Go plan. Each email send costs one credit. For example, one email sent to 100 contacts equals 100 sends, so it would cost 100 credits. Credits expire after 12 months.

  • What happens if I run out of credits?

    You can buy more credits at any time through your Billing settings. To send an email, the number of available credits in your account must be equal to or greater than the number of planned recipients.

  • Can I stop at any time?

    Yes, but we don’t provide refunds for unused credits. If you upgrade to a monthly plan, any remaining credits will be converted to MonkeyRewards and will be applied to your monthly bill.

  • What features do I get?

    The Pay As You Go plan comes with the same set of features as the Essentials plan.

    Essentials plan
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Looking to do more than the occasional newsletter?

We’ve got you covered with our monthly plans.

See all plans

These guides will walk you through all the details.

It’s easy to get started.

You’ll be up and sending in no time.